So, you love to help your clients get A+ results with their website and marketing. The problem is, the hosting platforms that you’ve found are low-quality, low-performing vendors. There always seems to be customer service issues. Sites are placed on a server with thousands of other sites, which causes depreciation in performance. Worst of all–they don’t even know who you are as an agency, and certainly don’t act like a partner!
Positive client relationships, high-performance hosting, and maintenance are what these large, commercial vendors are missing. Your agency and your clients deserve to be catered to with high-performing servers, proactive security, and well-maintained websites. Additionally, wouldn’t it be great to actually partner with the hosting provider of your clientele? This type of partnership allows your business to flourish because it supports higher quality results that you can depend on.
Many small business owners and agencies may think that all sites are created and supported equally. However, this is not the case. The performance of your client’s site is, in large part, impacted by how well it is being maintained, supported, secured, and hosted. This is especially important for sites that take part in larger marketing campaigns.
High-Performing Partnership
If a website is not performing well, i.e. broken links, 404 errors, and repetitive scripts, then a marketing campaign can be negatively impacted as well. Another example of poor performance is the slowness of speed.
Ecommerce websites and sites with many images are prone to run slow if they are not properly supported and maintained. High-performing clients need high-performing websites. This requires a routine maintenance plan that would include image optimization with caching functionality. If web maintenance isn’t in your agency wheelhouse, consider a web support partner for your needs.
Your client’s sites need to be routinely maintained–WordPress core, plugins, and themes all need to be updated. Furthermore, when websites are updated to the latest version, this sometimes has the ability to cause conflict and become prone to bugs. Having a web partner on hand to fix bugs and act as a technical support arm is paramount to keeping a site healthy and a client happy.
The Car Analogy
Let’s draw a parallel of high-performance hosting to the high performance of a car on a highway. The car will drive well with routine maintenance, such as oil changes, tire rotation, and brake replacement. However, let’s consider that your car needs to function consistently during rush hour. There are thousands of other cars on the road, and it’s only a 4 lane highway. As you may have experienced, the more automobiles on the road, the slower you get from point A to point B. Cars are exiting, going slow in the fast lane, and there are accidents. Now, let’s look at this from a website on a server perspective. Many corporate hosting vendors will put your client’s website on the “road” with thousands of other websites. There is no room for optimization in this scenario, there’s simply not enough bandwidth.
This is why having high-performance hosting is essential if you’re looking to give your clients and their websites the best possible experience. Loud Canvas will partner with your agency and provide a dedicated high-performing server. This is a better solution for the overall health of your clients’ sites.
Security is another area that should be considered essential for your client’s sites. It’s not enough to just have an HTTPS certificate. While the certificate is an essential start, there are many other firewalls to put into place to protect your client’s site. Commercial servers don’t provide this solution for you. At Loud Canvas Media, we secure our sites with multiple firewalls and proactively monitor for any suspicious activity. Our servers notify us every 5 minutes of the health status of all our sites.
We can use the car scenario again to draw a parallel experience. Let’s say that you drive your car into a bad part of town and need to park it there. An obvious safeguard would be to lock the doors, but that may not be enough. You may also want to consider installing an anti-theft device, closing the windows, and pulling up the parking brake. Websites are the same way. Loud Canvas will systematically block out any geographical areas that are known for a high volume of malicious activities from reaching your site. This prevention, plus security audits, multiple firewalls, and running proactive scans will help ensure that your client’s site is optimally protected.
